Top 10 Consumer Trends for 2011

Yes, here it is.  One of the first “top ten trends” list for the new year.  Trendwatching.com (naturally) has put out a list of top ten consumer trends for 2011.  You can view it here.

My favorite is trend number 1:  “Random Acts of Kindness.”  What are these?  Here are a few examples of RAK marketing:

  • Flower delivery service Interflora has launched a social media campaign in the UK designed to brighten up the lives of Twitter users by sending them flowers. As part of the campaign, Interflora monitors Twitter looking for users that it believes might need cheering up. Once found, the users are contacted by tweet, and sent a bouquet of flowers as a surprise.
  • Dutch airline KLM’s ‘How Happiness Spreads’ Foursquare-based campaign employed a ‘Surprise Team’ to give passengers tailored, unexpected gifts at the airport. Throughout November 2010, as soon as someone checked-in at a KLM Foursquare location within its network of airports, the Surprise Team went online to find more background information about the person, decided upon a suitable gift and gave it them before they flew.

Who knew that being under surveillance 24/7 could be so fulfilling?

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