Tracing food origins over the Web

Springwise (in cooperation with IBM–IBM?) has an interesting feature on web technologies that are designed to help consumers track the origins of the food they eat:

For today’s post, we’ve collected examples of ten food brands that give consumers access to information on the origins of their products’ ingredients. While these efforts are baby steps toward true traceability — and critics are somewhat justified in their assertion that images of verdant fields and smiling farmers are little more than marketing tools — smart brands are nonetheless moving in the direction of increased transparency.

Check of the list here.

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