Not-for-Profits taking Social Media seriously

So reports the Chronicle of Philanthropy:

So far, only a handful of charities have hired full-time curators of their organizations’ presence on Twitter, Facebook, LinkedIn, and other online networks. But that’s starting to change as charities seek new ways to appeal to potential supporters.

Half of the nearly 1,200 groups surveyed by the Nonprofit Technology Network said they planned in the year ahead to increase their staffing to help with social-media duties according to a report issued in April.

Another survey released last month by Ventureneer, an online educational group for nonprofits, and Caliber, a consulting firm, found that nonprofit organizations that do the best in attracting attention on social networks have staff members who spend a total of at least 25 hours per week on promotional efforts.

Those groups also send at least one message on Twitter a day and publish content to blogs or update their social-media profiles once a week.

Been friended by a philanthropy lately?

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