Future growth opportunities in consumer markets.

Deloitte Consulting has one word for them:  Chinese.

In a recent report, the global consulting firm argues that the changes in consumption patterns in the West are likely to persist years after the recovery, slowing the growth of consumer spending in both the US and Europe.  However, they point out that the recession really only affected China’s export sector.  The loss of exports did lead to substantial losses of jobs and income in China, but despite that, consumer spending grew at double digit rates throughout 2009 and 2010.

On the other hand, the Chinese consumer market will still be shaped by the fact that most households will remain relatively poor and therefore highly sensitive to changes in price and/or quality in ways that could baffle firms used to serving Western markets.

This summary may oversimplify things a bit.  But you can read the whole report for yourself right here.

Enhanced by Zemanta