The Reorganization of Work: Grannies on the Web

Springwise has another example of how web technology is changing the way work is organized:  Grannies, Inc.

Grannies Inc. offers an array of knitwear accessory templates that consumers can use to design their own masterpieces. Myriad different styles, textures, colors and added features are at the consumer’s disposal as they go about brainstorming the perfect beanie, scarf, wristwarmer, snood or head band. Once they have a design they like, shoppers can also choose the granny they’d like to have make it. From there, it gets speedily knit by the chosen knitter using 100 percent British spun merino wool yarn.

Yes, it is all very adorable.  But it is another illustration of how the web can take the idea of mass-customization to an entirely different level.  Among other things, it creates the potential for disaggregated  job creation that economic developers need to stay tuned into.  Does your area have a pool of specialized talent that could participate in such an enterprise?  It could be a key source of job creation that you might be overlooking.

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