Investors Seeking Social Media Start Ups
So says a recent article in the Wall Street Journal. Apparently the hottest item among the monied crowd is to find fledgling firms that are creating social media applications that bypass the web entirely and are designed for smartphone users.
Behind the spurt of new services is also the idea that the phone, carried by people at all times, can reinvent the notion of a social network by sharing more real-time information about where people are, what they’re seeing and even who they’re around.
The phone “provides a platform for developers to build experiences that are more personal in nature,” said [start up company] Path‘s Mr. [Dave] Morin [former Facebook executive]. What’s different now is the ubiquity of smartphones and tablets. “Now you have an opportunity to create these experiences at scale,” he said.