Hubbub: shopping on line for local food

Over in the UK, Springwise reports on Hubbub, an aggregator website that makes it even easier for people to shop local:

Consumers in most parts of Highbury, Islington, Finsbury Park, Stoke Newington, Tufnell Park and Kentish Town begin by creating an account with Hubbub and then shopping online at their favorite greengrocers, butchers, fishmongers, bakers and more. Shopping can be conducted online shop by shop, or consumers can search for a particular product. Either way, prices are the same as those charged in the shops themselves, and consumers can even choose when their order will be delivered. When that time comes, Hubbub visits the shops in question, picks up the items ordered and delivers them in a single delivery to the consumer’s door. Delivery takes place only on weekdays, and it’s free on the consumer’s first order and for all orders over GBP 75. Otherwise, it costs GBP 3.50, regardless of the order’s size.

Not exactly targeted for discount shoppers, but still an interesting business model that serves a niche and provides enhanced support for local growers.

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