Too many Farmers’ Markets?

That’s the question explored in a recent New York Times piece:

Farmers in pockets of the country say the number of farmers’ markets has outstripped demand, a consequence of a clamor for markets that are closer to customers and communities that want multiple markets.

Some farmers say small new markets have lured away loyal customers and cut into profits. Other farmers say they must add markets to their weekly rotation to earn the same money they did a few years ago, reducing their time in the field and adding employee hours.

Ironically, many of the newly formed markets were created as part of efforts to strengthen local agriculture, reasoning that the more products that farmers can sell at retail prices rather than at wholesale, the better off the farmers would be, while people would have greater access to freshly grown goods.  It may not be working out that way, thanks to those pesky laws of economics, particularly the one about if you increase supply relative to demand, the price for the product will go down:

Rick Wysk, who spent the morning pulling beets out of the eight acres he tills at River Bend Farm in nearby Hadley, says his business at farmers’ markets is half what it was five years ago.

“You have a certain amount of demand, and the more you spread out the demand, you’re making less,” said Mr. Wysk, who has been selling at markets for 13 years. He believes his business is further hurt by additional markets that opened this year in Northampton and Springfield.

“We’re Western Mass. We’re not New York City. We’re not Boston,” Mr. Wysk said. “We’ve got people, but not the population in the bigger markets.”

More densely populated areas, however, seem to be where the problem is most acute. In Seattle, farmers have spent the last few years jumping from new market to new market. In San Francisco, there are simply “too many farmers’ markets,” said Brigitte Moran, the executive director of the Marin Markets in San Rafael, Calif.

You can read the full article here.

 

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