Start-Up has Better Way to Monitor Social Media Trends
A recent post by at the McKinsey Quarterly asked if firms were ready to build “big data” strategies. One of the problems with “big data” is sifting through the mountains of the stuff while still being able to make sense of it all. According to TechCrunch, a recent start up with the great name “Hybrid Wisdom Labs” might be able to help:
The idea for this new collaborative engine stems from the fact that most tools companies are using to gain intelligence from social media end up being list-based discussion interfaces that don’t scale well and quickly grow to unmanageable proportions, the founder said.
To combat this problem, the discovery engine combines thousands of ideas from brainstorming, social media, and robotics, runs them through a variety of analytic algorithms, before presenting them in a dynamic visualization format that allows companies to easily discover which ideas are important — and what they should be focusing their resources on.
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