How to Attract Digital Talent. . .Or not

Fast Company has a unique take on this question, starting from the negative side of the equation:

Why doesn’t digital talent want to work at your company? It’s not because you’re a consumer packaged goods company, rather than Google. It’s not because you’re in Ohio instead of Silicon Valley. It’s not because your salaries are too low, or because you don’t offer free food and laundry services.

It’s because you’re not providing them the right opportunity. The talent you want would be happy to work in an un-air-conditioned garage in New Mexico if it meant the chance to change the world.

This, the opportunity to do great things, to make a real difference, is what drives most digital talent–whether they’re developers, designers, producers, marketers or business folks.

Most companies don’t offer this, so they skip your company and work somewhere that’s more innovative and exciting.

But the article goes on to explain that folks with digital skills love working for old-line companies that are looking to digitally innovate, if the companies are really committed.  An interesting take on talent.  The full article is here.

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