Google Does Global B2B

TechCrunch recently reported on a little publicized initiative of Google:

With little fanfare, the company has launched a new service, the “Google Supplier Directory Beta” earlier this month to connect companies with Chinese manufacturers. The service, a part of the AdWords program, lists several Chinese-based firms, their product details, export markets, annual revenue (in RMB), and more. . . . Google won’t discuss its future intentions with the service, which it refers to as a “test.” According to a Google spokesperson:

As part of our efforts to improve our advertising offerings, we’re currently testing the Google Supplier Directory, which provides information about manufacturers  that sell electrical transformers and related components.  This is a limited test with a very small number of manufacturers.  We have nothing further to announce at this time.

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