According to BusinessWeek, in a few short years, the majority of users of the social media/data mining site will be Indian:
Prasant Naidu, who blogs about social networking in India at LighthouseInsights, attributes Facebook’s explosive growth in the subcontinent to its huge, mostly untapped market. (India has more than 1.2 billion people, and Facebook users constitute less than 4 percent of the population, compared with 51 percent in the U.S.)
Also, Facebook has aggressively targeted younger people. Says Cara Pring, a social media blogger in Sydney: “While it’s common to see a slight overrepresentation of younger age groups (i.e., 18 to 34) on social media channels, in India this group represents a huge 76 percent of all Facebook users. It’s clear that this age group is driving the social media revolution within the country.”
And just a few short years ago, social media seemed like it was always going to be a phenomenon driven by and shaped in the US. Read about this fairly profound change in social media here.