According to Tech investor Peter Fenton, companies will increasing turn to social media and gaming to better understand their business models and bottom lines. Tech Crunch has the story:
[The] consumerization of enterprise is about software companies re-focusing on ease of use and a top-down ability to be flexible and to quickly adopt those always-there consumer tools and technologies. Por que? Because younger generations have grown up using Facebook, social games, tweeting, “liking,” connecting on Myspace, texting, instant messaging, etc. These are fundamentally new (and different) user experiences, and more importantly they’re engaging. Even for something as boring (and yet essential) as BI [business intelligence].
Given the choice of viewing your core operations/business metrics in Excel or in a social, tablet optimized, interactive and rich multimedia app, no one opts for the former.
You can read the full post here.