Improving Higher Ed Outcomes through CRM
CRM is “customer relations management,” a type of database that tracks customer preferences and activities to enable
businesses to fine tune the way they relate to those customers. Tech Crunch has a post today on MyEdu, a web-based company that has brought a CRM approach to higher education, and is seeking to strengthen students’ abilities to link with prospective employers:
Launched in 2010, Austin-based MyEdu set out to help students reduce the cost of earning a college diploma and remove the friction from every aspect of the higher education process, from deciding on the right school to finding post-graduate employment. Since then, the startup has been methodically collecting data from students as well as official academic data from universities to identify patterns that lead to higher costs (and lower retention rates).
Today, MyEdu offers students the ability to view ratings of both professors and courses to help them choose the right fit, along with providing a single place to access to course descriptions, evaluations, schedule planners and degree roadmap and progress dashboard, which allow students to build an academic plan and keep tabs as they advance towards a degree. On the flip side, MyEdu gives professors access to 225 million official GPA records to track student achievement and outcomes.
Like most CRM systems, MyEdu does raise questions about privacy. On the other hand, it is now expanding its services to provide students with a more effective way to link with prospective employers. You can read the full post here.
