The world of on-line retail is often seen as an existential threat to Main Street. But sometimes, digital technology is Main Street’s best friend. Springwise has the story:
The fashion industry and social networks are just as dynamic as each other, which is perhaps why they lend themselves well to each other in a retail scenario, something that Material Wrld has already picked up on. Now the walkby app enables users to ‘follow’ new trends or products in order to receive notifications when local boutique stores have stock that matches their interests.
Here’s how it works: