Category: marketing
Why Aren’t We Better At Social Media Marketing?
Well, one reason may be that it is not as useful as it seems. On the other hand, the McKinsey Quarterly has some pointers for improving an organization’s use of social media as a marketing tool: [Today's] chief executive can no longer treat social media as a side activity run solely by managers in marketing [...]
Are Social Media Changing the Nature of Market Relationships?
That’s the argument that contributor Jiang Ru-Xiang is making in a recent post on WorldCrunch. He is asserting that, individual consumers increasingly expect that companies (even global giants like Siemens or Lenovo will be responsive to complaints or issues that arise at social media sites like Yelp and others. Jiang argues that firms will suffer [...]
Another Technological Breakthrough in Web Marketing
Credit card companies are looking to make better use of their data by combining web browsing with a card holder’s buying history. Another data mining innovation and, as the Wall Street Journal reports, another chink in one’s personal privacy: The technology is still evolving. According to ad executives briefed on some of the ideas, a [...]
Start-Up has Better Way to Monitor Social Media Trends
A recent post by at the McKinsey Quarterly asked if firms were ready to build “big data” strategies. One of the problems with “big data” is sifting through the mountains of the stuff while still being able to make sense of it all. According to TechCrunch, a recent start up with the great name “Hybrid [...]
Too many Farmers’ Markets?
That’s the question explored in a recent New York Times piece: Farmers in pockets of the country say the number of farmers’ markets has outstripped demand, a consequence of a clamor for markets that are closer to customers and communities that want multiple markets. Some farmers say small new markets have lured away loyal customers [...]
Economist: New Opportunities in the US Marketplace
In a recent article, the Economist‘s Schumpeter highlighted an increasingly attractive market segment among US consumers: The average American household saw its real income decline between 2005 and 2009. Millions of middle-class Americans have been forced to “downshift”, as credit dries up and the costs of college and health care soar. Some 44m Americans live [...]
