Aroma compound

What does your brand smell like?

What does your brand smell like?

Doesn’t that sound like something from a Monty Python send-up of Madison Avenue?  Well, according to Jennifer Dublino over at Neuro-marketing companies in all kinds of industries have been using aroma to sell themselves for years.  Seriously. The sense of smell is the only one of our five senses that is directly connected to the […]

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