Borders Group

Borders, Bankruptcy and Strategy

Borders, Bankruptcy and Strategy

Over at TechCrunch, Paul Carr ruminates on the fall of Borders Books (whose original store I used to frequent in Ann Arbor).  The problem, he posits, wasn’t that Borders was overwhelmed by Amazon‘s technology and marketing.  Rather, it is that they made a weak strategic move: I suspect the death of Borders might actually cause […]

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