Cambridge Judge Business School

Jugaad Innovation:  Are Western Economies Losing their Innovative Edge?

Jugaad Innovation: Are Western Economies Losing their Innovative Edge?

One of the premises of the “new global economy” was that routine, low-value-added processes would be dispersed to the developing world, while high-value R&D and innovation-related activities would stay put.  That model–considered the key to Western prosperity in a globalized economy–may be obsolete, potentially raising risks for the West. According to Jaideep Prabhu, professor at […]

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