Harvard Business School

Do You Suffer from Marketing Myopia?

Do You Suffer from Marketing Myopia?

Strategic thinking always comes down to answering two questions:  what business are we in?  Why are we good at it? Easy questions to ask.  Difficult to answer.  In fact, it is particularly easy to answer that first question incorrectly.  According to marketing guru Theodore Levitt, the answer comes down to understanding what your customers need, […]

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Innovation Guru:  Half of all US Universities will be defunct in 15 Years

Innovation Guru: Half of all US Universities will be defunct in 15 Years

In a discussion of the affect of technological change on higher education, Clayton  Christensen, “Mr. Innovation” at the Harvard B-school prognosticates that half of all US universities will be defunct in 15 years.  His observations can be seen in the first 7:30 of the video below. An interesting analysis, but he might misidentify the “technological […]

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