Levi Strauss & Co

If You Don’t Wash Your Levi’s, They Will Turn Green

If You Don’t Wash Your Levi’s, They Will Turn Green

While this is probably literally true, yesterday’s New York Times had a story about the efforts of the Levi Strauss company to adopt “green” practices to dramatically reduce water usage involved with making and wearing its signature blue jeans: [A] typical pair of blue jeans consumes 919 gallons of water during its life cycle, Levi […]

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