marketing myopia

Do You Suffer from Marketing Myopia?

Do You Suffer from Marketing Myopia?

Strategic thinking always comes down to answering two questions:  what business are we in?  Why are we good at it? Easy questions to ask.  Difficult to answer.  In fact, it is particularly easy to answer that first question incorrectly.  According to marketing guru Theodore Levitt, the answer comes down to understanding what your customers need, […]

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