marketing

What does your brand smell like?

What does your brand smell like?

Doesn’t that sound like something from a Monty Python send-up of Madison Avenue?  Well, according to Jennifer Dublino over at Neuro-marketing companies in all kinds of industries have been using aroma to sell themselves for years.  Seriously. The sense of smell is the only one of our five senses that is directly connected to the […]

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Another Technological Breakthrough in Web Marketing

Another Technological Breakthrough in Web Marketing

Credit card companies are looking to make better use of their data by combining web browsing with a card holder’s buying history.  Another data mining innovation and, as the Wall Street Journal reports, another chink in one’s personal privacy: The technology is still evolving. According to ad executives briefed on some of the ideas, a […]

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Too many Farmers’ Markets?

Too many Farmers’ Markets?

That’s the question explored in a recent New York Times piece: Farmers in pockets of the country say the number of farmers’ markets has outstripped demand, a consequence of a clamor for markets that are closer to customers and communities that want multiple markets. Some farmers say small new markets have lured away loyal customers […]

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Economist:  New Opportunities in the US Marketplace

Economist: New Opportunities in the US Marketplace

In a recent article, the Economist‘s Schumpeter highlighted an increasingly attractive market segment among US consumers: The average American household saw its real income decline between 2005 and 2009. Millions of middle-class Americans have been forced to “downshift”, as credit dries up and the costs of college and health care soar. Some 44m Americans live […]

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