marketing

Borders, Bankruptcy and Strategy

Borders, Bankruptcy and Strategy

Over at TechCrunch, Paul Carr ruminates on the fall of Borders Books (whose original store I used to frequent in Ann Arbor).  The problem, he posits, wasn’t that Borders was overwhelmed by Amazon‘s technology and marketing.  Rather, it is that they made a weak strategic move: I suspect the death of Borders might actually cause […]

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Not-for-Profits taking Social Media seriously

Not-for-Profits taking Social Media seriously

So reports the Chronicle of Philanthropy: So far, only a handful of charities have hired full-time curators of their organizations’ presence on Twitter, Facebook, LinkedIn, and other online networks. But that’s starting to change as charities seek new ways to appeal to potential supporters. Half of the nearly 1,200 groups surveyed by the Nonprofit Technology […]

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Tracing food origins over the Web

Tracing food origins over the Web

Springwise (in cooperation with IBM–IBM?) has an interesting feature on web technologies that are designed to help consumers track the origins of the food they eat: For today’s post, we’ve collected examples of ten food brands that give consumers access to information on the origins of their products’ ingredients. While these efforts are baby steps […]

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Twitter:  No there there for economic developers?

Twitter: No there there for economic developers?

It seems a day doesn’t go by without a new exhortation to use social media as part of your economic development outreach efforts.  The thinking goes, if you’re not tweeting, your missing key customers.  According to a recent article in the Columbia Journalism Review, “not so fast.” The Pew Internet & American Life Project released […]

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Top 10 Consumer Trends for 2011

Top 10 Consumer Trends for 2011

Yes, here it is.  One of the first “top ten trends” list for the new year.  Trendwatching.com (naturally) has put out a list of top ten consumer trends for 2011.  You can view it here. My favorite is trend number 1:  “Random Acts of Kindness.”  What are these?  Here are a few examples of RAK […]

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