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Trends in Online Retail: Shoppable Content and Curated Commerce

Trends in Online Retail: Shoppable Content and Curated Commerce

E-commerce continues to increase in its sophistication and reach.  strategy+business recently highlighted some new developments that include a four-part romantic comedy, Falling for You, launched by Target that enabled viewers to simultaneously purchase the clothes worn by characters in each scene.  And the introduction of “shoppable content” is just the beginning: Each episode became a […]

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