Category: e-commerce
Got Social Currency?
Carpool.com’s Markus Barnikel argues that, in a digital marketplace, social currency (things like trust, integrity and honesty, etc.) will matter more than in the old face-to-face world: Previously intangible aspects such as trustworthiness and reliability can now be measured and tracked. Although this presents disturbing implications for online privacy – as the recent controversial trend [...]
A Good Time for Tech-led Education Start-Ups
This according to a report in the Chronicle of Higher Education: In recent years, venture capitalists have poured millions into education-technology start-ups, trying to cash in on a market they see as ripe for a digital makeover. And lately, those wagers have been getting bigger. Investments in education-technology companies nationwide tripled in the last decade, [...]
Are Social Media Changing the Nature of Market Relationships?
That’s the argument that contributor Jiang Ru-Xiang is making in a recent post on WorldCrunch. He is asserting that, individual consumers increasingly expect that companies (even global giants like Siemens or Lenovo will be responsive to complaints or issues that arise at social media sites like Yelp and others. Jiang argues that firms will suffer [...]
Google Does Global B2B
TechCrunch recently reported on a little publicized initiative of Google: With little fanfare, the company has launched a new service, the “Google Supplier Directory Beta” earlier this month to connect companies with Chinese manufacturers. The service, a part of the AdWords program, lists several Chinese-based firms, their product details, export markets, annual revenue (in RMB), [...]
China takes another step into R&D
Ten years ago, the standard rap about trade with China was that the US would always have an advantage. China would do the low-wage manufacturing, and the US would provide the high wage R&D. Well, as indicated by a recent report in the Wall Street Journal, it isn’t quite working out that way: IBM will [...]
Another Technological Breakthrough in Web Marketing
Credit card companies are looking to make better use of their data by combining web browsing with a card holder’s buying history. Another data mining innovation and, as the Wall Street Journal reports, another chink in one’s personal privacy: The technology is still evolving. According to ad executives briefed on some of the ideas, a [...]
