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Getting the Most Out of Social Media

Getting the Most Out of Social Media

Drawing upon the case of a recently established organization, charity:water, the McKinsey Quarterly outlines lessons on how to make the most effective use of social media.  It all comes down to effectively relating a compelling story: Tell a story. [charity:water founder Scott] Harrison’s personal journey—evoking themes of redemption, change, and hope—engaged others on an emotional […]

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